Considering starting a blog? Blogging is an excellent thing to get involved with and can result in all kinds of great opportunities. Just before you dive right in, it’s worth firstly going for a step back and thinking of a few significant things.
Listen up. Starting your blog is rather easy, but getting it right is much more difficult and there are many decisions to help make in the process. Here are 12 things you have to know before you even start up a blog:
1. Self-Hosted WordPress Blog
You could be wondering about the best option for how do i start a blog. Will you produce a WordPress blog, or would a platform like Blogger suffice? What about such as SquareSpace or Wix?
For me, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best option.
There are many main reasons for this:
Firstly, a self-hosted WordPress blog offers you complete ownership and power over everything you do. There are many themes and plugins for WordPress, while it’s also great to learn that nobody will come along a day and disassemble your blog since it ‘breaks’ some type of rule. That’s a major issue with many platforms!
Upon having installed WordPress (it’s free and a lot hosts let you set it up with just a few clicks), you are able to essentially do anything you like. You’ll have to spend a little bit of cash on hosting and a domain address, but those could be acquired pretty cheaply.
2. Build a Brand
To construct an effective blog and stand out inside the crowd, you need to work to generate a distinctive brand. This implies decide on a very specific niche and working to establish a brand that truly talks to your audience.
Why is a brand?
Well, it calls for numerous things such as the name, logo, visual imagery, the tone/personality of the writing, an individual experience, and so forth. Think about great bloggers like Seth Godin. You typically understand specifically what you’re getting once you visit his blog – and that’s what you need to do, too.
To be successful, you must differentiate yourself from the group and speak with your audience. What’s your niche? What do you want to be generally known as? What’s the personality of your own blog going to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You can have the best looking blog on earth, but it doesn’t matter a jot in the event the content is crap!
To be successful while keeping people coming back for more (which can be surely what every blogger is looking for), your articles must be good quality and deliver on what exactly you’ve promised.
Ensure each post is well researched and contains a precise point. Help it become interesting to learn by injecting some your own personality into each post – or tell stories to give it alive.
Remember: content is king, so ensure it’s as great as it are able to be!
4. Blog Regularly
Blogging regularly is very important. If you want how to start a blog to get just about any impact, you just cannot go weeks or months without creating a post!
When you first setup your blog, it’s easy to start with great intentions and boast about how exactly you’re intending to make a whole new post six times a week. But unless you’re superman/woman, the reality is that sticking to a schedule like that is utterly unrealistic.
To give yourself the ideal possibility of success, be sensible regarding how often you’re likely to post and set a schedule to fulfill that goal. You might want to prepare your posts in advance then work with a post scheduler to post it to the blog on the given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger portion of the blogging world. I’m speaking about videos, graphics, photos, infographics, etc.
Make certain each and every post you will be making contains some kind of visual content. It can help to bring your site alive and may greatly increase the quantity of people who click through to your site – especially from social media marketing.
Not just a graphic designer whizz kid? Don’t worry! An instrument like Canva is free and super simple to use, or you may outsource it to your design professional.
6. Connect With Other Bloggers
It’s easy to understand other blogs as competitors, however, you should actually take a look at them as your friends. Experience tells me that your success often depends upon connecting with other bloggers and making yourself proven to the real key players within your niche.
Discuss their blogs and join in the conversation. Share their posts on social media. Create a relationship with them and obtain on his or her radar! Believe me, it’ll really help the likelihood of success.
7. You Have To Build an Email List
Imagine being able to send 500 men and women to your brand new article in a matter of minutes, or having the capability to instantly send website visitors to an offer you’re promoting being an affiliate.
When you have an e-mail list, there is the capability to do this and more!
You’ve probably heard the expression “the funds is incorporated in the list” – and so i can absolutely and categorically let you know that it’s the honest truth. If you’re starting a new blog, make sure you begin to build an email list from day 1.
8. Investing in Advertising
There are lots of great free techniques for getting targeted traffic to your blog site. You are able to work with SEO and obtain traffic from Google. You may write guest posts for other blogs, or use social networking to discuss relevant content and have new followers.
But while free methods are great, it’s also worth considering paid methods like Facebook advertising. If you it right, it is possible to achieve your goals much faster and quickly reach out to new people.
Anything of warning: Don’t throw a load of income on the wall and hope it sticks! Set a compact budget (e.g. $20) and test water to see if the system functions.
9. Responsive Design is important
Those days are gone when the majority of people browsed the web on their own desktop computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to set up a whole new blog in 2017, please, please, PLEASE make sure it is responsive and simply viewable on mobile devices! It’ll make the viewing experience much better to your visitors, and it has certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When generating a blog, it’s extremely important for taking security seriously. Blogs are vulnerable to hackers along with other online threats, so it’s absolutely vital to take steps to shield your web site whenever you can. Believe me, you don’t want the irritation of sorting out a hacked blog because it may be a complete and utter pain within the arse!
Firstly, be sure your website and plugins will always be up-to-date and running the latest versions. This can include the WordPress installation, your theme and each plugin.
Secondly, be sure you put in a basic WordPress security plugin to assist guard against common threats and get alerted in the event the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You Need to Think About SEO
Where would you go if you’re searching for information? In many instances, the correct answer is Google, so you’d be absolutely CRAZY to ignore it as a traffic source.
If you would like get visitors from Google, you have to think about Search Engine Optimisation (SEO). I could write a huge book about this subject, but for now you simply need to have the 30deyypky right.
Base each blog post around a specific keyword – and be sure to incorporate that keyword several times from the post. Don’t overdo it!
Furthermore, it’s worth installing a search engine optimization plugin like Yoast SEO. It is a free tool that offers you the capability to optimize your site quickly.
12. Blogging is Hard Work
Finally, it’s essential to realize that blogging is hard work.
A lot of people dream about setting up how to start a free blog and achieving instant overnight success, but to be honest that it’s bloody work and requires consistent effort over years and years. If you’re prepared to placed the effort it, it’s worth it though and literally has the ability to change your life.